Uber Debuts New Uber For Business With Custom Travel Programs And Rules

A referral program is a word-of-mouth marketing tactic that encourages customers to advocate on behalf of your brand. Rather than writing reviews online, or submitting customer feedback surveys, referral programs let customers share their brand experience with partners, colleagues, and friends.

Uber debuts new Uber for Business with custom travel programs and rules

This only makes it easier for your marketing and sales teams to nurture and engage customers because not only are these leads a good match for your business, but they're also familiar with your company and its reputation.

While you don't have to offer a $20 discount, your business should provide customers with a way to share their referrals. That way, the introduction to your company is through a trusted peer rather than a cold contact.

By getting involved with a cause that your customers care about, you're demonstrating that you understand more than just their buying habits. You recognize their personal values as well as what they are looking for from your business.

But bike-sharing programs have learned from previous mistakes, Favre said. Bikes are now custom-made with heavy materials and one-of-kind locking systems that make their parts useless on other bicycle models. Washington, D.C.'s program recorded 100 stolen custom bikes between 2010 and 2014, according to The Washington Post. All but 16 of them were eventually recovered. And much like department stores dealing with shoplifting, bike-sharing companies sometimes account for a certain percentage of theft in their annual bottom lines.